From the Desk of: Jim White, PhD

   In times like these, more and more people find themselves spinning out of control, seemingly at the mercy of outside forces.

If you are an employer faced with the daunting task of financial survival, you are very likely turning to your line managers with the edict to cut expenses now!

With payroll and benefits comprising fifty percent or more of your P&L, reducing head count may seem like the first line of defense.

As a leader of your organization, you are under tremendous pressure from government, shareholders, boards, clients, consumers, vendors, unions, employees, lenders, the press... the the list goes on.

You find yourself in meeting after meeting hearing varying strategies on how to stabilize cash flow, reduce cost, improve revenue, improve the bottom line, increase market share, and drive shareholder value.

Many companies, from the largest to the smallest and across several industries, are affected by this financial crisis. The ripple effect is huge. We can only speculate at the extent of the fallout.

I could go on about how bad the economy is, but you do not need me to tell you what you already know. You know that your decisions will affect thousands of lives, especially when forced with cutting payroll.


The Ultimate Questions Are:

You Also Have Unprecedented Opportunities:

You can become an industry leader You can make your head count reduction and maintain brand integrity You can increase the productivity of the remaining work force You can positively impact your stock value by leading with heart and integrity You can earn and increase brand loyalty You can lead your organization safely out of the storm You can look in the mirror and say, "I did the right thing and we will be back stronger than ever!"

   While being laid off can certainly constitute a crisis for most employees, those who are willing to see the opportunity in it will very likely thrive as a result. Those who will see the silver lining in the dark cloud are in the minority. You can help the rest to see the potential benefit in a negative situation. You may be surprised to learn that many people you lay off will thank you later on! Within every crisis is the seed of an equally great opportunity.

The majority of employees believe that their happiness and quality of life is determined by the economy, or the government, or their employer. Nothing could be further from the truth.

The truth is, there's only one person who has control over anyone's happiness. That person is you, the individual!

To many it seems like others have power over their lives. The truth is they've unwittingly given over their power to others. You can help them to live the life they want and deserve!

I can help you and your current and soon-to-be-former employees.

First, a Bit of Background...

   There was a time in my childhood when I was hungry, abused, forgotten, and written off as a human being. I was fortunate that I was born with the survival gene and a strong sense of right and wrong, a strong work ethic and the ability to make the invisible, visible. By necessity, at the age of 6, I was running my first business collecting and selling Coke bottles to purchase food for me, my sisters, and brother. Many decades have passed since I was that 6 year old boy; in fact, I recently celebrated my 60th birthday.

From my humble beginnings, I became a Senior Executive for a Fortune 500 Company and the CEO of another publicly held company. In 1980, I left the corporate world to follow my dream of becoming a business owner. I became a merger, acquisition and turnaround specialist. I acquired, turned around and sold 22 companies that operated in 43 countries and generated in excess of US $1.8 billion in revenue.

Having achieved this level of success, I decided in 1991 to commit the balance of my life to helping individuals and organizations worldwide to define, implement, and live a life on purpose.

As you can see from my brief resume, I am what many would call an American Success Story. I went from a throw-away kid and a high school dropout, to a very successful business person. In the process I earned three degrees from top schools: a B.S. in Civil Engineering, an MBA, and a PhD in Psychology and Organizational Behavior. I chose to see the opportunities before me instead of what those around me saw as a negative situation.

People from around the world ask me how I accomplished so much. The simple answer is that I have clarity of purpose. But I can also sum it up by saying I never give up, I am a good communicator and listener, I measure everything I do, I am a visionary, I am a lifelong student, I am an innovator, I am focused, I am a believer in the potential of human nature, and I understand people!

How could I work in 43 countries and in 22 different industries and be so successful? My reply, it’s all about people! As far back as I can remember, I have been fascinated by human behavior and viewed people as one of the most valuable assets in any industry. I knew on a gut level that if I could get every person in my charge to define and implement a life of purpose, I would have a winning combination. I took that theory, put it into practice, and started measuring the results.

Those results varied from country to country and industry to industry, but I can say that I was able to add a minimum of 20% to my bottom line by getting every willing person within the organization to live on purpose and align them with the corresponding positions I needed to fill within my companies. In some cases, we cut costs 40% by using these methods to improve productivity, morale, accountability, process, and quality control. If every individual is excited about coming to work and doing what they do at work, you are guaranteed of having a winning team.

Since my decision in 1991 to start teaching, I am pleased and honored to report that we have worked with over 100,000 individuals, entrepreneurs, corporate managers, and CEOs worldwide. We have accomplished much over the past 17 years. Our coaching, consulting, teaching and mentoring programs touch hundreds of lives on a daily basis.

Why Find Your Life's Purpose?

   There has NEVER been a more compelling time for you and your employees to commit to the process of finding your life’s purpose – that work that provides a reason for being and generates a state of bliss and fulfillment.

Those who have a clear purpose for their lives gives them something to focus on in these turbulent times, like a lighthouse in the middle of a storm.

Dealing with the day-to-day problems can consume all your attention and energy. You're treading water and not making any real progress toward the success you want and deserve.

Clarity of purpose changes all that.

Discovering one's purpose takes digging, exploration, and effort. The effort yields profound rewards. Having a clear purpose helps you to overcome fears: the fear of failure, the fear of success, the fear of physical harm, the fear of psychological pain, and the fear of the unknown.

Living life on purpose changes everything! Living a purposeful life enables you to build your life on a firm foundation of solid relationships, a fulfilling career, financial abundance, a deeper self-knowledge, and greater spiritual growth.

I understand personal power. Starting from literally nothing as a child, with none of the advantages of family, influence, or wealth, I became a multimillionaire by the age of 26.

I soon realized that financial success by itself was not all there was to life and I began a personal journey of growth and fulfillment. I discovered that a truly successful life addresses all areas of life: finances, relationships, spiritual growth, and physical and mental health.

Balancing these five components takes commitment and a strong desire to live your ideal life. It requires being clear about the purpose of your life and committing to that purpose, committing to your own happiness!

My world-renowned What's My Purpose Life Mastery Course was created to help people reclaim their personal power and get their lives on the track to attaining true success.

Are you ready to help your employees take back their lives? You have an unprecedented opportunity to do so now.

To the individual who is receiving a pink slip, it is scary, it is stressful, and it is depressing. But, it is also an opportunity to build a new life based on purpose.

What Can You Expect From What's My Purpose?

What's My Purpose Life Mastery Course
Content

Now, My Special Offer:

   I've spoken at length about the What's My Purpose Life Mastery Course and what it can do for you and your employees in terms of discovering your purpose, eliminating unhealthy stress from your life, attracting wealth, and creating a sense of positive flow in your life, your work, your relationships, and much more. By now, I'm sure you're wondering what a program with such life-transforming potential will cost...

The What's My Purpose Life Mastery 12 Week Course is $1,895.00.

Your price is $529.20 per participant.

Please allow us to help you and your employees make a transition to a new life. You'll be glad you did.

With Appreciation, Jim White, Ph.D. Founder & CEO, JL White, International, Inc. Author and Creator, What's My Purpose? Reflections of a Man Consumed by Intention

P.S. We also offer a One–on-One Executive Coaching Program. For more information on this option, visit: www.jlwhiteinternational.com/executivecoaching

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